- Energy Companies. The gas company, BP, for example, changed its logo to appear more environmentally friendly and yet continues to back out of renewable energy research and implementation. BP also made a deal with the National Wildlife Federation (NWF) to appear more environmentally responsible. With colorful posters and stuffed animals (made in China) representing endangered species at BP gas stations, the pairing of the two companies led consumers to believe that BP is environmentally conscious and, without even saying it, endorsed by the NWF.
- Clothing Companies. Back in 2002, Cargill, the world’s biggest producer of corn announced a “revolutionary” new fleece material made from corn sugar, not the traditional petroleum. The catch: Cargill produces genetically modified corn and makes the fleece out of its own crops. Organic clothing retailer Patagonia pulled out of a partnership with Cargill after finding out about its affinity with woven mutant corn.
- Car Companies. General Motors (GM) is one example of a company that is proud to claim to be green. Its “Gas-friendly to Gas-free” campaign featured a 2010 Yukon Denali Hybrid that gets a meager 21 mpg. Super-efficient vehicles represent only a small percentage of GM’s yearly production, while they still engage heavily in the production of gas-guzzling cars and trucks. GM’s green marketing fails to note that the company currently produces fifty-one models that get less than 30 mpg, including thirty-five that get less than 20 mpg.
- The Seven Sins of Greenwashing. Studies on greenwashing practices have been around since 2007. The seven sins are: the sin of the hidden tradeoff (e.g., paper from sustainably harvested trees), sin of no proof (e.g., environmental claims that cannot be substantiated), sin of vagueness (e.g., “all-natural” and “eco-friendly”), sin of worshipping false labels (e.g., the BP logo mentioned above), sin of irrelevance (e.g., “ No CFC’s” since CFCs are banned by law), sin of lesser of two evils (e.g., “organic tobacco”), and finally, the sin of fibbing, (e.g., products falsely claiming to be Energy Star certified). For more about the studies, visit: http://sinsofgreenwashing.com/index.html
- Bookmark this website: http://www.goodguide.com. We’ve mentioned this site before and love it! They rate products on their health, environmental and social impact.
Have you heard the term “greenwashing”? Added to The Oxford English dictionary in 1999, Greenwashing is defined as, “disinformation disseminated by an organization so as to present an environmentally responsible public image.” Here are some examples of greenwashing, what the practices of greenwashing are and some websites that shed light on these fraudulent practices. Now more than ever, “Buyer Beware” has profound implications for the health and sustainability of both ourselves, other life on the planet, and our precious Earth:
Eating organic food is one of the best ways to stay healthy. Disease prevention, a higher quality of life and a sustainable environment are all desirable side effects of eating organic food. Organic meat and dairy products comes from animals not treated with antibiotics or growth hormones; they eat organic food without GMOs, artificial pesticides or fertilizers. This month, we're focusing on the benefits of eating organic meats and dairy products. If you can't afford to eat all organic all the time, at least choose organic meats and dairy products; here's why:
Here we are at the holiday season again! Being sustainable during the holidays can mean a lot of things, like shopping locally, buying gifts made from recycled materials, and reducing what we buy overall. Here are some more ways to stay green this holiday season and save some green in the process. Remember, every little bit we do to be more aware of our impact on the environment helps a lot, so happy holidays and enjoy:
You have probably heard the term Sustainable Investing, right? It’s also known as Green, Socially Responsible, Community, Values-based, and Impact Investing. All these terms are used to describe investments that are screened for environmental, social and governance criteria to ensure a sustainable future for the company and environment. You know you’re doing your part to reduce your energy, waste and water use. You know you’re buying from companies that work to replenish the environment and do not use slave and/or child labor as well as engage in fair trade practices. But what about your retirement accounts and other investments? Here are a few ways you can determine what your money is doing:
It is up to us to educate young people about matters of sustainability. In the most general terms, sustainability means meeting the needs of the present without compromising the ability of future generations to meet their needs. We depend completely on nature for our survival—for food, air, clean water and land—and have been coming to the realization that we must act now to minimize any more environmental damage and repair the harm we have already caused. Undoing old habits can take time, however, every little bit helps and the more we know the more choices we have to make healthy decisions for ourselves and the future. Check out these ways to support sustainable behavior in our young people:
SBS believes in the value of collaboration. Our post come from ideas and issues our team feels passionate about. We offer a combination of topical sustainability issues and applicable tips for every month of the year.